The wave of K-pop and cross-cultural music euphoria once again swept through Jakarta. K-Life & K-Live Indonesia: HUG K-Pop Concert was successfully held on Saturday, January 17, 2026, at NICE PIK2, bringing together top musicians from Indonesia and South Korea on one spectacular stage.
Organized by the Ministry of Culture, Sports and Tourism of the Republic of Korea, in collaboration with the Korea Creative Content Agency (KOCCA) and the Ministry of Tourism and Creative Economy of the Republic of Indonesia, the concert attracted nearly 5,000 attendees. Thousands of fans filled the venue, enjoying an energetic and vibrant show from start to finish.
HUG K-Pop Concert featured special performances by renowned artists. Tiara Andini opened the show with her captivating vocals, followed by the laid-back musical vibes of Lullaboy. The crowd’s excitement peaked when Minho of SHINee took the stage, before the night was brought to a powerful close by Highlight. This collaboration between Indonesian musicians and K-pop stars created a unique stage experience, blending musical styles from both countries into a harmonious cultural celebration.
The success of the concert marked another milestone in the K-Life & K-Live Indonesia program series—an ongoing initiative aimed at introducing Korean brands and creative content while strengthening cultural ties between Korea and Indonesia through music, lifestyle, and the creative industries.
Beyond the main concert, visitors also enjoyed various B2C (Business-to-Consumer) experience zones and interactive activities throughout the NICE PIK2 area. Participating K-Brand exhibitors showcased their flagship products across the Content, Living, Beauty, and Food categories, which had previously been introduced at the 2025 KOREA 360 Brand Show.
Through the successful staging of the HUG K-Pop Concert, KOCCA Indonesia hopes to continue fostering positive cultural exchange and strengthening creative collaboration between Korea and Indonesia.
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