Jakarta, April 2026 – Happy Tos, one of Indonesia’s leading tortilla chip brands, has launched a meaningful social campaign titled “One Bite One Dream” since November 2025. In collaboration with South Korean actor Ji Chang Wook, the campaign is introduced through special edition packaging for its Original and Hot Chili variants.
More than just a brand collaboration, One Bite One Dream is a collective movement that invites the public to create real impact—especially in supporting children’s education in Indonesia. Through this initiative, every participation contributes to improving access to education and building a brighter future for the next generation.
Building the Future Through Education
As part of this charity program, Happy Tos is developing two early childhood education centers (PAUD) in Kupang, East Nusa Tenggara:
PAUD Cahaya Timur
PAUD Karmel
These facilities will feature spacious classrooms along with essential learning amenities, including desks, chairs, storage units, whiteboards, children’s play areas, and proper handwashing facilities.
The project also embraces sustainability. Using a block system design that enables cross ventilation, the buildings incorporate recycled materials—transforming approximately 2.2 tons of plastic waste into structural components.
In addition to infrastructure development, the program also provides scholarships to 42 students from Jakarta and East Java, supporting broader access to quality education.
Agus Tjokrobintoro, Director of PT Sinar Kencana Agung, shared:“One Bite One Dream reflects our commitment to not only delivering enjoyable snacks but also contributing to the future of Indonesia’s younger generation. Together with Ji Chang Wook and the support of the Indonesian people, we aim to expand access to education—especially in Eastern Indonesia—while empowering students to achieve more through scholarship programs.”
Ji Chang Wook also expressed his enthusiasm:“Indonesia has given me many beautiful memories. Through this charity project, I want to give back the love and support I’ve received. I believe great change begins with education, and I hope children across Indonesia will have equal opportunities to dream and make those dreams come true.”
Appreciating Public Participation
To celebrate and appreciate the public’s contribution, Happy Tos will host a special event, Happy Tos Charity Night with Ji Chang Wook, on April 9, 2026, at the Main Atrium of Gandaria City, Jakarta.
The event serves as a token of gratitude for those who have supported the One Bite One Dream campaign, as well as a special moment for fans of Ji Chang Wook who successfully collected four different photocards from the limited-edition packaging.
Through this mechanism, selected participants will gain exclusive access to attend the event and celebrate the positive impact created through collective action.
With the spirit of One Bite One Dream, Happy Tos hopes this campaign will continue to inspire people to contribute toward a better future—starting with education
Follow for more updates: Instagram @happytoschips
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