Jakarta, Indonesia – The Ministry of Culture, Sports and Tourism of the Republic of Korea, together with the Korea Creative Content Agency (KOCCA) and the Ministry of Tourism and Creative Economy of the Republic of Indonesia, successfully held K-Life & K-Live Indonesia: HUG K-Pop Concert on Saturday, January 17, 2026, at NICE PIK2 (Nusantara Indonesia Convention & Exhibition Center).
The concert attracted nearly 5,000 attendees, underscoring the strong enthusiasm for Hallyu culture as well as cross-country music collaboration between Korea and Indonesia. Thousands of visitors filled the venue and enjoyed a lively series of performances from the beginning to the end of the event.
HUG K-Pop Concert featured a lineup of renowned performers who took the stage sequentially, starting with Tiara Andini, followed by Lullaboy, then Minho (SHINee), and closing with an energetic performance by Highlight. The collaboration between Indonesian musicians and K-pop stars delivered a unique stage experience, blending musical influences from both countries into a harmonious cultural celebration.
The success of this concert marks a continuation of the K-Life & K-Live Indonesia program series, which is part of an ongoing effort to introduce Korean brands and creative content while strengthening cultural ties between Korea and Indonesia through music, lifestyle, and the creative industries.
In addition to the main concert, visitors also enjoyed various B2C (Business-to-Consumer) experience zones and interactive activities throughout the NICE PIK2 area. Participating K-Brand exhibitors once again showcased their flagship products across the Content, Living, Beauty, and Food categories, which were previously introduced at the 2025 KOREA 360 Brand Show.
Through the successful execution of the HUG K-Pop Concert, KOCCA Indonesia hopes to continue fostering positive cultural exchange and strengthening creative collaboration between Korea and Indonesia. The latest information on K-Life & K-Live Indonesia programs can be accessed via the official KOREA 360 Instagram account (@korea360).
About KOCCA Indonesia
The Korea Creative Content Agency (KOCCA Indonesia) is an organization under the Ministry of Culture, Sports and Tourism of the Republic of Korea, established to support the development of Korean creative content both domestically and globally. Since becoming the first KOCCA branch in Southeast Asia in October 2016, KOCCA Indonesia has played a key role in promoting and enhancing cooperation within Korea’s creative industries, including broadcasting, animation & characters, music, fashion, comics, games, and immersive content.
About KOREA 360
A public showcase area featuring a wide range of South Korean products—from K-pop and tourism to beauty products—has been open at LOTTE Mall Jakarta since December 2022. Jakarta, as the capital of Indonesia and a central hub in ASEAN with a strong interest in Korean culture, was chosen as a strategic location to facilitate the entry of Hallyu culture and Korean companies into the ASEAN region.
Since its launch in Jakarta, KOREA 360 has hosted various K-pop and Korean cultural events. As of December 2023, KOREA 360 has successfully organized a total of 119 events, including K-pop mini concerts, attracting approximately 1.7 million visitors in total. In addition, 542 brands representing Korea have been featured, showcasing more than 5,000 types of products within this public exhibition space.
KOREA 360 offers 12 zones for visitors to enjoy, including KOREA 360 Road, Star 360, Photo 360 with K-Star, KOREA 360 Stage, Star Gallery, Content Zone, Organic Zone, Living & Lifestyle Zone, Eating Zone, Culture Zone, and Tour Zone. There are also various free facilities available, such as Vivid 360, 360 Coin Noraebang, K-pop Dance Zling, SORI Lounge, as well as monthly KOREA 360 events.
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