JAKARTA, June 13, 2025 – ENHYPEN has collaborated with Spotify to invite ENGENE (the official name for ENHYPEN’s fans) in Indonesia to join the celebration of the release of the boy group’s sixth mini album, ‘DESIRE : UNLEASH’.
As a testament to the immense excitement for ENHYPEN’s latest release and their ever-growing global influence, ‘DESIRE : UNLEASH’ has achieved impressive milestones on Spotify, entering the Top Albums Debut Global¹ list. Their title track, ‘Bad Desire (With or Without You)’, also made it into the Top Songs Debut Global².
From immersive pop-up experiences in Jakarta to exclusive performance videos, Spotify is not only inviting ENGENE in Indonesia into the world of ENHYPEN but also showing its commitment to bringing fans closer to their favorite artists.
Step into the Mythical World of ENHYPEN at MAISON ENHYPEN Jakarta
Following its success in Seoul and Tokyo, MAISON ENHYPEN has arrived in Jakarta. Inspired by ENHYPEN’s mythical universe, this experience brings the album’s themes of passion, romance, and transformation to life. Indonesian ENGENE can explore the group’s music and artistic vision and immerse themselves in ENHYPEN’s world firsthand.
Several interactive zones inspired by tracks from ‘DESIRE : UNLEASH’ await fans. Within the experience, fans can complete missions and uncover hidden surprises, including personal messages from each ENHYPEN member.
Photo description: (Left to right) Rooms inside MAISON ENHYPEN: PARTNER MEETING, LIGHT ROOM, and MIRROR ROOM featuring messages from Indonesian ENGENE.“So many people were involved and worked hard on this album. I’m really happy to see it being so well received,” said SUNGHOON. “Most of all, seeing ENGENE truly enjoying our work makes me really happy.”
HEESEUNG added, “We’ve collaborated with Spotify a few times before, so being able to work with them again for MAISON ENHYPEN to celebrate the release of ‘DESIRE : UNLEASH’ is truly an honor and a joy. I hope lots of ENGENE enjoy this event!”
MAISON ENHYPEN is open from June 12–16 at MGP Space, SCBD Park Jakarta, operating from 09:00–22:00 WIB on weekdays and 09:00–23:00 WIB on weekends. On June 12, doors open at 11:00 WIB. At the end of their journey, fans can also collect exclusive merchandise such as a postcard featuring handwritten messages from the members (available while supplies last; terms and conditions apply).
Special Content for ENGENE on Spotify – From Performance Videos to Listening Parties
Beyond the offline experience, more surprises await ENGENE on Spotify. Fans can visit the This Is ENHYPEN playlist to access exclusive content. Take a quiz to find out which member is destined for you and receive a personalized digital message from ENHYPEN. This special experience is available for a limited time.
Spotify has also launched a new series of K-Pop performance videos, with ENHYPEN being the first artist to be featured. They perform stunning choreography to the track “Loose (Korean Ver.)” from their latest mini album. The video is now available on the K-Pop ON! Hub.“We’re so grateful for Spotify’s continued support, and we’re thrilled to be collaborating again to celebrate the release of DESIRE : UNLEASH,” said ENHYPEN. “It’s an honor to be the first artist featured in Spotify’s brand-new K-Pop performance video series. We hope ENGENE show lots of love and support for our new album and the ‘Loose (Korean Ver.)’ performance video.”
This series is designed to showcase live vocals and choreography from K-Pop artists, marking major comeback moments and career milestones. It also provides a new space for artists to creatively express themselves and connect with fans through fresh content.“Performance videos have long been a vital part of fan culture – transforming songs into dynamic, expressive, and artistic visuals that fans love to talk about, shaping style and deepening the artist-fan connection,” said Jungjoo Park, Head of Music, Spotify South Korea. “We’re excited to launch this new series, which reflects Spotify’s ongoing innovation for K-Pop fans.”
These Spotify-produced K-Pop performance videos expand the platform’s music video offerings and are available to Premium users in 96 countries around the world. With Spotify’s music video feature, listeners can easily switch between audio and video via the “Switch to video/audio” button while a song or video is playing. Users in Indonesia can also follow the latest updates from this series on the K-Pop ON! Hub.
Launched in Indonesia last year, the Spotify K-Pop ON! Hub brings fans closer to the genre through curated playlists, artist content, and exclusive experiences. One fan-favorite feature of the hub is the Listening Party, where artists can connect with fans directly on the platform during release moments.
Several top K-Pop artists like SEVENTEEN, LE SSERAFIM, and newcomers like BOYNEXTDOOR have held Listening Parties to share behind-the-scenes stories and send direct messages to fans.
This weekend, ENHYPEN will host a Listening Party on Spotify on June 15, 2025, at 6:30 PM WIB and June 18 at 9:00 PM WIB. ENGENE can listen to the group’s discography, hear the stories behind their latest songs, share messages with the members, and connect with fellow fans.
Stay tuned to the K-Pop ON! Hub on Spotify or follow @SpotifyKpop on X for the latest updates on K-Pop performance videos, upcoming experiences, and more exclusive content from Spotify.
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