Jakarta, June 13, 2025 — ANESSA, Asia’s No. 1 sunscreen skincare brand, proudly announces its exclusive collaboration with Viu, a leading pan-regional over-the-top (OTT) video streaming service available across Asia, the Middle East, and Africa. This unique partnership introduces the campaign “Your Daily Dose of Sunshine & Stories”, a message that unites advanced sun protection with the emotional power of storytelling, delivering a lifestyle experience full of beauty, joy, and meaningful “me-time” for Indonesian women.
A Celebration of Everyday Moments
From February to December 2025, every purchase of ANESSA sun care products in Indonesia comes with a free 3-month Viu Premium subscription. This gives customers access to an extensive library of K-dramas, Asian dramas, and exclusive shows — a perfect way to transition from shining under the sun with ANESSA’s cutting-edge protection to unwinding with your favorite dramas on Viu.
“This collaboration goes beyond a typical brand partnership,” said Caroline Foo, President Director of Shiseido Cosmetics Indonesia. “We combine high-performance beauty with captivating entertainment, offering a holistic lifestyle experience for women — from bright mornings to dramatic evenings. Together, we are creating moments of daily joy that go beyond skincare routines.” Foo made the remarks during the Summer Watch Party held in Jakarta on Friday, June 13, 2025, featuring an exclusive group screening of the final episode of Sugar Daddy.
Why This Collaboration Works: Shared Audience and Aspirations
Both ANESSA and Viu appeal to the same audience — digitally-savvy, quality-conscious upper-middle-class women who value balance and emotional connection in their lives. This collaboration is a strategic move to engage with the aspirational market, particularly within Indonesia’s fast-growing masstige beauty segment.
“This partnership is grounded in a shared understanding of what matters most to modern Indonesian women: self-care, emotional connection, and moments of personal joy amidst busy routines,” said Avijit Dutta, Country Manager of Viu. “ANESSA offers advanced sun protection tailored for Indonesia’s tropical climate, while Viu delivers emotionally resonant stories that reflect the hopes, challenges, and daily experiences of modern Asian women. Together, we offer a lifestyle experience that builds confidence, celebrates beauty, and brings everyday comfort.”
An End-to-End Lifestyle Experience Across Channels
The campaign runs across multiple platforms — online channels, retail stores (Watsons, Guardian, Sociolla), e-commerce platforms (Shopee, TikTok Shop, Tokopedia, Lazada), and the Viu app. Select ANESSA products will be specially marked with exclusive Viu vouchers, allowing customers to unlock premium access to their favorite dramas as part of their beauty ritual. This redemption process is supported by a robust CRM system to ensure a seamless user experience and ongoing customer engagement.
The ANESSA x Viu collaboration brings together premium beauty and premium entertainment. It’s more than just a product — it’s a complete lifestyle experience, connecting sun care, emotional well-being, and everyday happiness. The synergy between ANESSA and Viu speaks directly to women seeking genuine relaxation and beauty moments that enhance their quality of life.
Drama-Proof Skin Meets Unlimited Stories
ANESSA’s award-winning sunscreen is powered by Double Protective Veil Technology — the industry’s first — which strengthens UV protection when exposed to heat, sweat, water, and humidity. It also improves coverage in areas prone to losing UV protection, such as around the eyes and cheeks, offering all-day, drama-proof skincare. Whether you’re out in the sun or binge-watching your favorite K-drama, ANESSA keeps your skin glowing and protected.
“We’re always striving to create meaningful experiences that resonate with our consumers. This partnership with Viu introduces a fresh approach that enhances everyday moments and invites everyone to celebrate each part of their day,” added Maharani Anindita, Brand Manager of ANESSA.
“ANESSA brings the sunshine. Viu brings the stories. Your joy, every day.”
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