On June 26th, SHINee officially released the music video for their title track “HARD,” marking the start of their comeback with their 8th full-length album of the same name.
The four members of SHINee exude charisma while embracing an iconic Hip Hop style. The song “HARD” itself tells the story of SHINee’s strength and perseverance in music. Incorporating various genres such as boom bap, R&B, and 90s Hip Hop, Onew, Key, Minho, and Taemin convey a message to their fans that they will continue to move forward with different types of music and fearlessly face whatever lies ahead in the future.
Not falling short in coolness compared to their junior artists, SHINee manages to create a young and wild vibe by combining street style and Y2K fashion in their undeniable visuals in the “HARD” music video.
The album “HARD” consists of 10 new songs, including the title track “HARD,” “Juice,” “10X,” “Satellite,” “Identity,” “The Feeling,” “Like It,” “Sweet Misery,” “Insomnia,” and “Gravity.” “The Feeling” serves as the pre-release track, marking the beginning of their comeback journey and serving as a special gift to their fans as it was released on SHAWOL’s 15th anniversary, May 25.
Meanwhile, the album “HARD” has already set records as the highest-selling album in a single day on Hanteo, with 105,714 copies sold. It has also topped the iTunes Album Chart in 40 countries, including Germany, Italy, and Japan.
Watch SHINee’s HARD Music Video here
Author: clover
Leave a Reply