Jakarta, February 14, 2025 — Spotify presents ‘This Is Taylor Swift: A Spotify Playlist Experience’ in Jakarta! From February 14–16, 2025, at SCBD, Swifties in Indonesia who have registered can enjoy an interactive experience and explore the ‘Mastermind’ behind Taylor Swift’s 11 iconic music eras.
“Taylor Swift’s music has not only shaped culture but also created deep connections and broken numerous world records on Spotify. In Indonesia, her popularity has grown phenomenally, supported by the passion of Indonesian Swifties,” said Kossy Ng, Head of Music, Spotify Southeast Asia. “That’s why we’re so excited to bring ‘This Is Taylor Swift: A Spotify Playlist Experience’ to Jakarta, celebrating her iconic music eras alongside fans who love and embody her work.”
Spotify data further highlights Taylor Swift’s influence in Indonesia. The country is one of the top 5 listener countries globally for Taylor Swift on Spotify, with streaming of the ‘This Is Taylor Swift’ playlist rising by 285% in the last three years. Some of Taylor Swift’s most-streamed songs in Indonesia include Cruel Summer, august, cardigan, Lover, and Style (Taylor’s Version). Meanwhile, Jakarta, Bandung, Surabaya, Semarang, and Makassar are the top cities in Indonesia for listening to her music on Spotify. This shows the strong connection between Swifties across Indonesia and the music and stories she shares.
Jakarta is the first of three cities in Asia to host ‘This Is Taylor Swift: A Spotify Playlist Experience’, which will then continue to Manila and Seoul in the coming weeks.
Take a closer look at what Swifties can explore at ‘This Is Taylor Swift: A Spotify Playlist Experience’:
- Enter the Enchanted Hallway to Start Your Journey
The journey begins in the Enchanted Hallway, an immersive corridor that transports visitors into Taylor Swift’s world. This area is further enhanced by the glowing lights that correspond to the 11 music eras of Taylor Swift, accompanied by an instrumental version of “Enchanted (Taylor’s Version)”. A stunning start to an exciting experience.
- Explore Taylor Swift’s Discography at The Great Collection
Discover Taylor Swift’s works at The Great Collection, featuring 11 panels dedicated to each of her music eras. Fans can scan NFC tags on the panels with their phones to unlock the related albums on Spotify.
- Immerse in the Ocean of Lyrics at This Is Me Writing
Experience Taylor Swift’s creative process in This Is Me Writing, a room where her lyrics are projected from ceiling to floor through mesmerizing light projections. Surrounded by the beauty of her poetic lyrics, fans can feel the magic behind the songs she writes. Swifties will also have the chance to share their favorite lyrics from Taylor Swift to receive exclusive merchandise.
- Find More Easter Eggs at ‘This Is Taylor Swift: A Spotify Playlist Experience’
Discover special surprises at Message in a Booth and capture unforgettable moments at Picture to Keep, featuring 11 frames inspired by Taylor Swift’s iconic music eras. At the final stop, Chocolate Street, fans can select their favorite colorful chocolate balls and mix them into hot milk to enjoy a warm cup of hot chocolate—perfect for taking the moment and tasting it!
Fans can also take home exclusive Spotify x This Is Taylor Swift merchandise. By sharing Taylor Swift’s lyrics and songs from Spotify on social media and tagging @spotifyid with #ThisIsTaylorSwift, fans can receive unique merchandise. This way, they can carry Taylor’s music with them wherever they go, with just a tap on their phone.
More surprises await Swifties inside the Spotify app!
Spotify is also bringing an exclusive experience within the app, so fans anywhere can join in the fun. Spotify users can find out which Taylor Swift era best represents them right now based on the album they listen to most. After the result is revealed, they will receive a personalized This Is Taylor Swift playlist featuring songs from that era, combined with the Taylor Swift songs they listen to most. This unique and personal listening experience celebrates each fan’s special connection to Taylor’s music, making it even more meaningful.
Check @spotifyid on Instagram for more information about this event.
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