Jakarta, June 26, 2026 – Indonesia’s film industry continues to reach new heights. With record-breaking audiences, growing investor interest, and an expanding pool of creative talent, the sector has entered a new era of growth. As competition intensifies, however, success depends not only on producing great films but also on building a stronger ecosystem that connects creators with funding, distribution, and international opportunities.
Recognizing this need, the Jogja-NETPAC Asian Film Festival (JAFF) is bringing back JAFF Market for its third edition. Having established itself as Indonesia’s first and largest film market, JAFF Market has rapidly evolved into one of Southeast Asia’s most important industry platforms.
Scheduled to take place from November 28–30, 2026, at the Jogja Expo Center (JEC) in Yogyakarta, JAFF Market Powered by Amar Bank will once again serve as a meeting point for filmmakers, producers, investors, distributors, sales agents, and industry institutions. More than just a marketplace, the event aims to strengthen collaboration across the entire film value chain while positioning Indonesian cinema for greater global recognition.
Strengthening the Foundation of Indonesia’s Film Industry
Speaking at the JAFF Market 2026 press conference, Indonesia’s Minister of Culture, Fadli Zon, reaffirmed the government’s commitment to supporting the country’s growing film ecosystem.
“We do not only aspire to become a market for films from around the world. We also want to strengthen our production capacity, distribution network, and financing ecosystem so that more Indonesian films can compete internationally,” he said.
According to Fadli, cross-sector collaboration is essential to ensuring the industry’s long-term sustainability. Platforms such as JAFF Market provide an important space where filmmakers, investors, policymakers, and industry stakeholders can connect, create new opportunities, and expand Indonesia’s presence in the global film landscape.
“Our hope is to see Indonesia’s growing film ecosystem develop in an inclusive and sustainable way,” he added.
A Resilient Industry Amid Economic Challenges
Despite broader economic headwinds, Indonesia’s film industry continues to demonstrate remarkable resilience.
According to Cinepoint’s Industry Trends and Performance in H1 2026, 13 Indonesian films surpassed one million admissions before the end of the first half of the year—the fastest achievement compared to the same period in previous years. The milestone reflects not only the increasing popularity of local films but also the industry’s ability to consistently reach wider audiences.
For JAFF Market Director Linda Gozali, this momentum signals that Indonesia’s film industry is entering a more mature stage of development.
“The challenge today is no longer simply producing more films,” Linda explained. “It is about ensuring that every project has access to financing, markets, and meaningful collaboration.”
She noted that JAFF Market has increasingly become a vital industry hub where projects secure investment, emerging talents gain professional opportunities, and Indonesian intellectual properties (IP) find broader international exposure.
“Our experience over the past two years has shown that demand for an industry platform like JAFF Market continues to grow alongside increasing investment and collaboration within the film sector,” she said.
Building Bridges Between Creativity and Business
JAFF Festival Director Ifa Isfansyah emphasized that creative excellence alone is no longer enough. As Indonesia produces more filmmakers and original intellectual properties, the industry also needs stronger infrastructure to connect creative ideas with business opportunities.
“Indonesia has extraordinary talent and a wealth of intellectual property,” he said. “What we still need is an industry infrastructure capable of expanding collaboration and supporting sustainable business development.”
To address these needs, JAFF Market 2026 will continue presenting its signature programs that cover every stage of the filmmaking ecosystem. These include Film Industry Exhibitions, JAFF Future Project, Talent Day, Film Lab, Film & Market Conference, Market Screening, Company Showcase, Networking Events, and JAFF IP Connection—formerly known as JAFF Content Market.
Together, these initiatives are designed to nurture projects from development through financing and market access while encouraging stronger regional and international partnerships.
Amar Bank Continues to Champion the Creative Economy
Returning as the event’s main partner, Amar Bank reinforces the growing confidence of Indonesia’s financial sector in the country’s creative industries.
Rather than simply sponsoring the event, the partnership reflects a broader effort to develop financing models tailored specifically to the unique characteristics of film production and the wider creative economy.
President Director Vishal Tulsian believes that unlocking the creative sector’s economic potential requires a new approach to financial infrastructure.
“JAFF Market has consistently demonstrated its role as a powerful hub for building an integrated ecosystem for the film and creative industries,” he said. “Our continued partnership represents an effort to foster a multi-stakeholder ecosystem where policymakers and industry leaders can work together to design financial services that truly meet the needs of creative businesses.”
“By creating solutions that align with the industry’s unique business models, we can ensure that creative potential is fully transformed into sustainable economic value,” he added.
Expanding Collaboration Across the Industry
As part of its commitment to strengthening Indonesia’s film ecosystem from development to distribution, JAFF Market and Amar Bank are also expanding their collaboration with the Indonesian Film Board (BPI) and several leading industry associations, including APROFI, IFDC, PILAR, INAFEd, ICS, and ACI.
Beyond improving industry capacity, these partnerships are expected to encourage innovation, technology adoption, and new business approaches that enhance the competitiveness of Indonesian cinema both regionally and globally.
Bringing Indonesian Stories to the World
JAFF Market’s ambitions extend far beyond its annual event in Yogyakarta.
Throughout the year, the platform actively participates in major international industry events, including Marché du Film – Cannes, Asian Contents & Film Market (Busan), and Asia TV Forum & Market (ATF) Singapore. These initiatives aim to showcase Indonesian filmmakers and intellectual properties to global audiences while building international networks that can unlock new co-production, distribution, and investment opportunities.
As Indonesia’s film industry enters an increasingly competitive chapter, JAFF Market continues to position itself not just as an event, but as a catalyst for long-term industry growth. By connecting creativity with capital, talent with opportunity, and local stories with global markets, JAFF Market is helping shape the future of Indonesian cinema on the world stage.
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