At iQIYI iJOY Indonesia 2027, the leading entertainment platform unveils eight upcoming Indonesian original series and welcomes Chinese actor Xu Kai, its newly appointed iQIYI International Global Ambassador, to meet fans in Jakarta.

Jakarta, November 13, 2026 – With Chinese dramas (C-Dramas) continuing to capture the hearts of Indonesian audiences, iQIYI is seeing new opportunities to expand its presence in one of Southeast Asia’s most dynamic entertainment markets.

Through iQIYI iJOY Indonesia 2027, the leading entertainment platform celebrates its business growth while reaffirming its commitment to investing in local storytelling, strengthening industry partnerships, and creating more meaningful experiences for fans. The event also marks a special occasion for Indonesian fans, as Chinese actor Xu Kai makes a special appearance in Jakarta to connect with his supporters.

More than just a celebration, iQIYI iJOY Indonesia 2027 serves as a gathering point for industry leaders, media representatives, and business partners to explore the platform’s latest developments and future direction in Indonesia. As part of its continued growth strategy, iQIYI is placing greater emphasis on Indonesian original productions, complementing its extensive lineup of Asian entertainment with stories that resonate with local audiences.

“Indonesia is one of iQIYI’s most important international markets. With the strong growth we are experiencing here, we see tremendous potential for our platform to serve as a bridge between Chinese and Indonesian content and cultures. Beyond the growing popularity of C-Dramas, we are equally excited to invest further in Indonesian productions and expand our local content ecosystem. By collaborating with established production houses and talented local creators, we aim to bring Indonesian stories to a wider global audience. We remain committed to strengthening our presence through meaningful partnerships with local industry players,” said Dinesh Ratnam, Senior Managing Director of iQIYI Southeast Asia.

C-Drama Popularity Fuels iQIYI’s Growth in Indonesia

C-Dramas have become one of the key drivers behind iQIYI’s growing presence in Indonesia. Their appeal lies in the diversity of storytelling, from heartwarming romances and family dramas to captivating historical narratives, complemented by stunning visuals and compelling characters that keep audiences coming back for more.

This growing enthusiasm is also reflected in iQIYI’s business performance throughout 2026. According to Media Partners Asia (MPA)’s Q2 2026 report, iQIYI ranked among the Top 3 OTT platforms in Indonesia for total viewing time, highlighting its growing popularity among Indonesian viewers.

Beyond traditional long-form series, short-form dramas are also gaining significant traction. With approximately 10,000 short drama titles already released on its platform, iQIYI has identified Indonesia as one of its key markets for this rapidly growing entertainment format. The trend reflects changing audience preferences and creates new opportunities for the platform to diversify its Asian content offerings.

Looking ahead, iQIYI is preparing an exciting lineup of C-Dramas for the coming year. Upcoming titles include Yunchu’s Vengeance, a historical costume drama starring Esther Yu; When I Meet the Moon, now streaming on iQIYI and featuring Lin Yi and Lu Yuxiao as its lead couple; and The Leading Stars, a road-trip story starring Cheng Lei and Shen Yujie.

Another highly anticipated title, My Queen, My Rules, will explore the CEO romance genre with Ao Ruipeng in the lead role.

Together, these titles reflect iQIYI’s continued efforts to bring more diverse and high-quality Asian entertainment to audiences in Indonesia.

Bringing Asian Stars Closer to Indonesian Fans

For fans of Asian dramas, watching their favorite actors on screen is only part of the experience. Meeting them in person and sharing memorable moments can make that connection even more special.

Through its iQIYI Starship program, iQIYI is creating more opportunities to bring Asia’s biggest stars closer to international fan communities.

One of the highlights of iQIYI iJOY Indonesia 2027 is the appearance of Chinese actor Xu Kai, who was recently appointed as the iQIYI International Global Ambassador. As his first major activity with iQIYI in this new role, Xu Kai will visit Indonesia to meet his fans in person and celebrate the occasion together at the event.

The special meet-and-greet reflects iQIYI’s commitment to building stronger connections with C-Drama communities beyond the screen. By bringing popular Chinese actors directly to international audiences, iQIYI aims to create a more immersive and engaging entertainment experience.

Through iQIYI Starship, fans can enjoy interactive Q&A sessions, participate in popular games with their favorite stars, watch them experience and embrace Indonesian culture, and take home exclusive iQIYI merchandise. These experiences go beyond traditional screen entertainment, turning fandom into meaningful real-life connections.

From Asian Entertainment to Indonesian Originals: Expanding Stories for Every Fan

While Asian entertainment continues to drive audience engagement, iQIYI is equally focused on strengthening its Indonesian content portfolio through original local productions.

The platform currently offers an extensive content library featuring more than 1,700 drama, variety show, and anime titles, alongside over 2,000 movies and 10,000 short dramas. This diverse selection gives Indonesian viewers access to a wide range of entertainment to suit their individual interests and viewing preferences.

To further strengthen its local content ecosystem, iQIYI has established collaborations with some of Indonesia’s leading production houses, including MD Entertainment, Leo Pictures, Hitmaker Studios, Screenplay Films, Rapi Films, Sinemaku Pictures, MVP Entertainment, Katalist Pictures, Unlimited Production, Folago Pictures, and Mandela Pictures.

These partnerships have resulted in a growing slate of Indonesian productions, ranging from titles that have already premiered to upcoming original series currently in the pipeline.

Throughout 2026, iQIYI introduced several Indonesian original series, including Bunga di Tepi Jurang (Dangerous Rose), Dalam Suka dan Dusta (We Both Cheating, Darling), and Bercinta Dengan Maut (The Other Sister).

Among these titles, Bercinta Dengan Maut achieved a notable milestone, becoming the most-searched local OTT series on Google throughout 2026.

Building on this momentum, iQIYI has announced eight upcoming Indonesian original series, bringing together some of the country’s celebrated directors, actors, and actresses. The new lineup underscores the platform’s long-term commitment to working with local filmmakers, creative talents, and production houses to develop stories that reflect the interests, experiences, and cultural nuances of Indonesian audiences.

Beyond entertaining viewers at home, iQIYI also sees significant potential in bringing Indonesian stories to audiences across the region and around the world.

The platform is also exploring new content formats, including the traditional Indonesian television drama format, or sinetron. Two upcoming projects include La Tahzan The Series, a collaboration with MDTV, and Bercinta Dengan Maut Sinetron, in partnership with ANTV.

Through these initiatives, iQIYI continues to expand its entertainment offering while creating more opportunities for local creative talent and the Indonesian entertainment industry.

More Stories. More Stars. More Reasons to Watch.

From the latest C-Dramas and exciting short dramas to homegrown Indonesian originals and unforgettable fan experiences, iQIYI is bringing audiences closer to the stories and stars they love.

Discover a world of Asian entertainment and Indonesian original series on iQIYI, anytime and anywhere.