At iQIYI iJOY Indonesia 2027, the streaming platform celebrates its growing presence in Indonesia, unveils eight upcoming Indonesian original series, and brings Chinese superstar Xu Kai closer to local fans.

JAKARTA, November 13, 2026 – From captivating Chinese dramas to homegrown Indonesian stories, iQIYI is taking its entertainment offering in Indonesia to the next level.

At iQIYI iJOY Indonesia 2027, the streaming platform celebrated its growing business momentum in the country while unveiling an exciting lineup of eight upcoming Indonesian original series. The event also brought a special treat for fans with the appearance of Chinese actor Xu Kai, recently appointed as the iQIYI International Global Ambassador, marking an exciting opportunity for Indonesian fans to meet the star in person.

More than an annual content showcase, iQIYI iJOY serves as a platform for bringing together media, business partners, influencers, creative communities, and fans to celebrate entertainment and explore new opportunities across the industry.

This year’s event reflects iQIYI’s broader ambition in Indonesia: to strengthen its position as the Home of Beloved Asian Entertainment while investing in local storytelling and building stronger connections with audiences.

“Indonesia is one of iQIYI’s most important international markets. With the strong growth we are experiencing here, we see tremendous potential for our platform to serve as a bridge between Chinese and Indonesian content and cultures. Beyond the growing popularity of C-Dramas, we are equally excited to invest further in Indonesian productions and expand our local content ecosystem. By collaborating with established production houses and talented local creators, we aim to bring Indonesian stories to a wider global audience,” said Dinesh Ratnam, Senior Managing Director of iQIYI Southeast Asia.

Eight New Indonesian Originals Take Center Stage

While Asian entertainment remains a major part of iQIYI’s appeal, the platform is placing an increasingly strong focus on stories created closer to home.

One of the biggest highlights of iQIYI iJOY Indonesia 2027 is the announcement of eight upcoming Indonesian original series, developed in collaboration with some of the country’s leading production houses and creative talents.

The new lineup spans a variety of genres, including romance, family drama, suspense, mystery, fantasy, and religious drama, reflecting the diverse tastes of Indonesian viewers.

Among the upcoming titles is Terikat Akad, produced by Sinemaku Pictures. The romantic drama follows Karin, an ambitious woman who enters a marriage of convenience with Fahri to secure her dream CEO position. But as their relationship develops, the boundaries between obligation and genuine love begin to blur. The series stars Arbani Yasiz, Laura Moane, Abidzar Al-Ghifari, and Anggika Bölsterli.

For viewers who enjoy family conflicts and emotional storytelling, Assalamualaikum Maduku from Screenplay Films explores betrayal, ambition, and the struggle for power within an Islamic boarding school. Starring Citra Kirana, Rio Dewanto, Angela Gilsha, Munggaran Meldrat, and Cinta Brian, the story follows Aziza as she fights to protect her rightful inheritance and the future of the institution she loves.

Meanwhile, Cinta Setengah Mati, produced by Rapi Films, offers a refreshing blend of romance, mystery, and fantasy. The story centers on Alika, an independent psychologist whose life takes an unexpected turn when her arranged future husband, Julian, dies in a mysterious accident and returns as a ghost. Together, they embark on a journey to uncover the truth behind his death, revealing family secrets and an unexpected love story along the way.

For fans of revenge-driven drama, Asmara Penuh Dendam, a collaboration between MVP Entertainment and Katalist Pictures, tells the story of Asmara, who marries into a wealthy and influential family to avenge her father’s death. However, her carefully planned mission becomes complicated when unexpected feelings begin to emerge. The series features Megan Domani, Yesaya Abraham, Alexandra Gottardo, Aarthada, and Jeff Smith.

Adding a story of personal transformation to the lineup is Run 2022, produced by Leo Pictures. Adapted from the bestselling novel of the same name by Bunga BTP, the series follows Nena as she discovers running after her marriage falls apart due to her husband’s infidelity. What begins as an escape from emotional pain gradually becomes a journey of self-discovery, confidence, and second chances. The series stars Asha Assuncao and Fendy Chow.

Another intriguing title is Rampas Cintaku, which explores the complexities of forbidden love. The story follows an ambitious young man who agrees to become the secret lover of a wealthy married woman in exchange for financial support to settle his family’s debts. What starts as a transactional relationship soon turns into a complicated romance filled with jealousy, betrayal, and family secrets. The series is adapted from the popular Malaysian novel Rampas Cintamu, originally published on NovelPlus, which was previously adapted into the Malaysian iQIYI Original series Rampas Cintaku.

The lineup also includes La Tahzan The Series, produced by MD Entertainment. The drama follows Alina, whose seemingly perfect marriage falls apart after she discovers her husband’s affair with their household assistant, Asih. But the betrayal reveals a deeper story of past secrets and revenge. The series stars Audi Marissa, Irsyadillah, and Faradilla Yoshi.

Rounding out the eight-title announcement is Bercinta Dengan Maut Season 2, produced by Hitmaker Studios. Following the events of the first season, Raya enters a new chapter after successfully taking revenge on the powerful Ardana family. Now, she must rebuild her family’s legacy and pursue the dreams she once put aside. Haico Van Der Veken returns to lead the story into its next chapter.

Together, these eight titles demonstrate iQIYI’s commitment to developing diverse Indonesian stories while creating more opportunities for local production houses, directors, actors, and creative professionals.

Xu Kai Brings a Special Treat for Indonesian Fans

Beyond the new content announcements, one of the most anticipated highlights of iQIYI iJOY Indonesia 2027 is the arrival of Chinese actor Xu Kai.

Recently appointed as the iQIYI International Global Ambassador, Xu Kai will visit Jakarta to meet Indonesian fans, marking his first major engagement with iQIYI in this new role.

His appearance is part of iQIYI Starship, a program designed to bring popular Asian stars closer to international fan communities through exclusive offline experiences.

For fans, the experience goes beyond watching their favorite actors on screen. Through interactive Q&A sessions, entertaining games, cultural activities, and exclusive merchandise, iQIYI Starship creates opportunities for fans and celebrities to connect in a more personal and memorable way.

By bringing Asian entertainment stars directly to local audiences, iQIYI continues to strengthen its relationship with fan communities and create experiences that extend beyond digital streaming.

Strengthening Indonesia’s Creative Industry Through Local Partnerships

The announcement of eight new Indonesian series also highlights iQIYI’s growing commitment to the local entertainment ecosystem.

The platform has been actively collaborating with established Indonesian production houses, including MD Entertainment, Leo Pictures, Hitmaker Studios, Screenplay Films, Rapi Films, Sinemaku Pictures, MVP Entertainment, Katalist Pictures, Unlimited Production, Folago Pictures, and Mandela Pictures.

Through these partnerships, iQIYI aims to develop stories that reflect local culture, audience preferences, and contemporary Indonesian experiences while creating opportunities for local productions to reach a broader regional and international audience.

The platform is also exploring different entertainment formats to connect with more viewers. Among its upcoming projects are La Tahzan The Series, a collaboration with MDTV, and Bercinta Dengan Maut Sinetron, developed with ANTV, marking iQIYI’s expansion into the traditional Indonesian television drama format.

This approach reflects a broader strategy to make compelling stories accessible across different viewing habits and platforms.

Building the Future of Asian Entertainment in Indonesia

With C-Dramas continuing to attract audiences, short dramas gaining popularity, and Indonesian original productions expanding, iQIYI is positioning itself at the intersection of Asian entertainment and local storytelling.

Its strategy goes beyond bringing international content to Indonesia. By investing in local productions, collaborating with creative partners, and creating closer connections between stars and fans, iQIYI aims to become an increasingly important part of Indonesia’s entertainment landscape.

Through iQIYI iJOY Indonesia 2027, the platform sends a clear message: the future of entertainment is not just about bringing more stories to audiences, but also about creating more opportunities for stories from Indonesia to travel beyond borders.

From beloved Asian dramas to exciting Indonesian originals, audiences can discover more stories, more stars, and more entertainment on iQIYI, anytime and anywhere.