PT Kaldu Sari Nabati Indonesia has officially announced a global collaboration with South Korean girl group TWICE, under the management of JYP Entertainment. The partnership was launched through a series of fan community events titled “ONCE a Day with Nabati”, beginning in Bandung as the first stop.
The inaugural event took place at Nabati’s Head Office, WU Tower, Bandung, and was attended by leaders and members of TWICE’s official fan community, ONCE, as well as media representatives. The program featured a press conference detailing the background of the collaboration, upcoming joint activities, community bonding sessions, interactive games, and a noraebang (karaoke) session featuring TWICE songs.
“As a global Indonesian brand, this collaboration with TWICE reflects our commitment to meeting consumer expectations, particularly among K-Pop fans and ONCE in Indonesia. Through ONCE a Day with Nabati, we aim to deliver memorable experiences that connect with consumers both emotionally and through our products.” said Rudy Winarto Urip Wibowo, Deputy Chief Commercial Officer of Nabati.
Nabati cited TWICE’s optimistic, cheerful, and energetic persona as a key reason for selecting the group as its Global Brand Ambassador—qualities that align with Nabati’s positioning as a fun, beloved snack for every moment.
Nabati also confirmed that the collaboration will continue with additional activities and surprise announcements in the future. Fans have expressed hopes that Nabati will arrange for all nine members of TWICE to visit Indonesia.
Following Bandung, ONCE a Day with Nabati event will expand to other Indonesian cities, including Jakarta, Medan, and Solo.
For updates on the collaboration, follow @nabati_id on Instagram.
Stay tuned for more info about K-Pop updates only on todaystage!
Author & Editor: clover
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