Jakarta – Thursday, November 7, 2024 – International Creative Events (ICE) is proud to announce the upcoming IT’S HIS/HER DAY 2024 Playground & Lifestyle Experience (IHHD 2024), the second edition of this successful annual event. This event will take place over three days, from November 29 to December 1, 2024, at Hall 1 – 3A, ICE BSD City. The theme of IHHD 2024 is “Embrace Your Authentic Self,” and it will be the main platform for the creative community, lifestyle enthusiasts, and anyone seeking new inspiration for themselves. This event is proudly sponsored by Pertamina as The Official Energizing Partner and Bank BCA as The Official Bank Partner.
Success of IT’S HIS/HER DAY 2023
In its first edition, IT’S HIS/HER DAY 2023 successfully featured over 300 brand partners and tenants, 45 selected tenants from Oh My Food Festival, and was supported by 44 media partners, attracting more than 35,000 visitors. With this achievement, IHHD has become one of the most anticipated events on the Indonesian lifestyle calendar. This year, IHHD 2024 introduces a new concept centered around the “Time Capsule” theme, “Journey Through Time,” offering unforgettable experiences through creative decorations, interactive activations, and various exhibits from exclusive tenants. With more exhibitors, tenants, and exciting entertainment, the event promises to be bigger and more spectacular than ever.
On Her Day Area: FIMELA Day – Unlocking The Limitless
The Her Day area will feature FIMELA Day, a platform designed specifically for women to share experiences about lifestyle and creativity. With the theme “Unlocking The Limitless,” FIMELA Day offers exciting and inspiring experiences, including fashion, beauty, lifestyle, and entertainment.
Highlights of FIMELA Day:
- Makeup Artist Class: Exclusive makeup classes led by professional MUAs. The best participants will have the opportunity to receive private lessons to further develop their makeup skills.
- Bag Charm Workshop: In collaboration with local brands, this workshop allows participants to create their own custom bag charms and take home their creations.
- Reed Diffuser Workshop: Participants will learn to make their own reed diffusers, with the goal of providing a unique experience and inspiration for starting a new business.
And many other exciting and inspiring workshops!
FIMELA Entertainment: On the FIMELA Stage, there will be performances by top Indonesian musicians and singers including Adikara, Bilal Indrajaya, Reality Club, Ten2Five, Teddy Adhitya, and Unity.
FIMELA Day will also feature a Fimela Flash Sale, where visitors can enjoy discounts of up to 50% on fashion, beauty, and handmade products, along with Fimela Music Performances by top Indonesian artists on the main stage.
IT’S HIS/HER DAY 2024 Presents Mahaka Sport Marketing with the Theme “Road to Sports Nation”
Mahaka Sport Marketing will present the “Road to Sports Nation” event, designed to highlight sports marketing initiatives leading up to 2025. This segment will feature exciting competitions such as a 3×3 Basketball Tournament and a Functional Fitness Competition.
The 3×3 basketball tournament will feature several categories: U-18 and U-14 Men, and Open Men’s and Women’s categories. There will also be a showcase from the Indonesian Basketball League (IBL) with a Slam Dunk Contest and a 3-Point Contest, promising to be one of the most unique basketball tournaments of the year, displaying various skill levels and fierce competition. Additionally, players from different backgrounds will have the chance to showcase their skills and promote sportsmanship and camaraderie.
A special highlight will be the Dunking Devils, a famous acrobatic basketball group from Slovenia known for their trampoline dunking performances. We will also feature Denny Sumargo, with his dynamic YouTube content “Pebasket Sombong,” who will interact with the audience. Throughout the event, there will be a talk show discussing the evolution of sports in Indonesia and its future prospects.
The Functional Fitness Competition is a high-intensity fitness challenge involving a range of movements such as weightlifting, push-ups, pull-ups, and more, tailored to each participant’s ability. This competition will feature 40 teams with a total of 120 participants.
Moreover, we invite you to get closer to the Indonesian national football team, with players sharing their personal journeys and insights during an interactive talk show, and exclusive opportunities to meet and interact with them. One of the special features will be the appearance of Maarten Vincent Paes, the goalkeeper for FC Dallas and the Indonesian national team. To satisfy football fans, Mahaka Sports Marketing will also bring one of the world’s top football leagues, Bundesliga, to join in the “Road to Sports Nation.” The Bundesliga, now broadcast in Indonesia through Indihome ALLPlay, will offer exciting experiences throughout IT’S HIS/HER DAY 2024.
Mahaka Sport Fest Schedule: Road to Sports Nation
- Day 1: Functional Fitness Competition
- Day 2: IBL 3-Point Showcase, IBL Dunk Challenge, Dunking Devils, DJ Performances
- Day 3: Maarten Paes, Dunking Devils, Denny Sumargo 1-on-1, DJ Performances
Suddenly, Inc.
Suddenly, Inc. is a creative and community-based company focusing on lifestyle, technology, and sports within the automotive industry. One of their most well-known activities is the Suddenly Meetup, a bi-monthly gathering for automotive enthusiasts.
At IT’S HIS/HER DAY 2024, Suddenly, Inc. will occupy one area of the Auto District, showcasing modified cars and motorcycles, automotive lifestyle products, diecast bazaar, Trunksale, and ticket sales for Auto Kultur 2025, which will take place in February next year. Additionally, there will be a riding session with Kalcer Skuter and other communities from the meeting point to #IHHD2024.
Oh My Food Festival (OMFF) Powered by Bright Gas – “Little Asia”
As a key part of IT’S HIS/HER DAY 2024, the F&B area in Hall 1 will feature the Oh My Food Festival (OMFF), themed “Little Asia,” celebrating the diverse flavors of Asian cuisine, particularly from Southeast Asia. OMFF is managed by ICE BSD – International Creative Events – and has become an established food bazaar with over 60 selected tenants offering Japanese, Korean, Thai, Vietnamese, Peranakan, and Indonesian heritage cuisine.
Designed to highlight Indonesia as the center of Asian culinary culture, the festival offers an interactive and enjoyable culinary experience. Visitors can participate in exciting activities such as the OMFoodies Competition, OMFoodies Amazing Race, and exclusive collaborations with influencers and celebrity chefs.
With a variety of quality tenants and fun activities, OMFF enriches IHHD 2024 and stands as a major culinary festival in its own right, delighting food lovers across Jabodetabek.
Ticket Price and Special Promotions
- Ticket Price: IDR 50,000 per day/person.
- BCA Promo: 50% off for ticket purchases using BCA Debit/CC.
- Pertamina Promo: IDR 1 for every IHHD 2024 ticket purchase via the MyPertamina app.
Terms and Conditions apply.
IT’S HIS/HER DAY 2024 is the largest event combining lifestyle, creativity, and community, creating a platform for collaboration, creativity, and fun activities. Don’t miss the chance to be part of this spectacular event! For more information, visit our official website and follow our social media accounts for the latest updates.
Event Information
- Event Name: It’s His/Her Day 2024 – Playground & Lifestyle Experience
- Organizer: International Creative Events (ICE)
- Dates: Friday, Saturday, Sunday, November 29 – December 1, 2024
- Time: 10:00 AM – 9:30 PM (3 days)
- Location: Indonesia Convention Exhibition [ICE] Hall 1-3A, BSD CITY
- Ticket Price: IDR 50,000
- Instagram Page: @hisherday
- Official Event Hashtags: #ItsHisHerDay2024 #EmbraceYourAuthenticSelf #EmbraceHisDay #EmbraceHerDay
IT’S HIS/HER DAY 2024 Playground & Lifestyle Experience (IHHD 2024) – “EMBRACE YOUR AUTHENTIC SELF” promises an unforgettable experience with various exciting activities including:
- Exhibitions: Showcasing a wide variety of products and selected tenants focusing on uniqueness and authenticity.
- Community Activities: Opportunities to network, collaborate, and share ideas with other community members.
- Inspirational Discussions: Sessions addressing diversity, self-acceptance, and the importance of collaboration in achieving success.
Edwina Tirta – Director of Partnership & Event Creation: “In IT’S HIS/HER DAY 2024, we invite all men and women to join us in this second edition of IHHD 2024 and feel the spirit of authenticity and innovation. This event is designed to inspire and strengthen the community spirit, making it a must
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