Jakarta, August 22, 2024 – FitFlop, the international ergonomic footwear brand is proud to announce renowned Korean actress Song Hye Kyo as the brand ambassador for Fitflop Asia.
Through this announcement, Fitflop also presents an exclusive collaboration with Song Hye Kyo through the Fitflop x Song Hye Kyo collection. The elegant design emphasizes comfort, in line with Song Hye Kyo’s image as an icon of Asian women’s lifestyle and elegance.
“We are thrilled to have Song Hye Kyo as Fitflop’s brand ambassador for Asia. Song Hye Kyo is a household name in Korea and is one of Asia’s biggest Hallyu stars. Known for her beauty and impeccable looks,” said Gianni Georgiades, Chief Executive Officer of FitFlop.
This launch marks a major step for FitFlop in strengthening its position in the Asian market, capitalizing on Song Hye Kyo’s vast popularity across the region. The collection features a variety of footwear styles that combine FitFlop’s signature biomechanical technology with modern design touches inspired by Song Hye Kyo’s personality.
“Our partnership with Song Hye Kyo will accelerate FitFlop’s brand recognition in Asia, introducing us to new audiences and providing a wide opportunity to demonstrate the profound benefits of our products to ambitious and discerning consumers,” Georgiades added.
Autumn Fall 2024 Collection: Iconic Styles that are Elegant and Comfortable
On set in Seoul, Hye Kyo handpicked her favorite FitFlop styles – including sandals, sneakers, Mary-Janes, mules and loafers – which were beautifully styled and highlighted in the stunning photos for this collaboration.
Speaking about her collaboration with FitFlop, Song Hye Kyo expressed her admiration for the comfort and support provided by FitFlop sandals. Song Hye Kyo stated, “When I wore my first pair of sandals, I was amazed at how comfortable they were. I enjoyed FitFlop’s perfect balance of cushioning and stability. These shoes are very comfortable even after long hours of wear.”
The collection, a collaboration with Song Hye Kyo, features an eye-catching contemporary color palette consisting of a mix of pastels with contrasting accents of electric pink, white and maroon. The collection not only highlights a modern aesthetic but is also designed to be a versatile addition to your wardrobe. With prices starting at Rp1,299,000, the collection offers elegant yet functional options, in keeping with the style and comfort that FitFlop is known for.
Through FitFlop’s signature designs, the collection highlights the brand’s commitment to advanced footwear engineering and ergonomic design. Each piece is designed using FitFlop’s exclusive technology underpinned by biomechanical principles, which help to naturally align the body and provide comfortable all-day walking.
Earlier this year, FitFlop launched its “Smart Moves” campaign, introducing a more elegant and modern look, as part of the brand’s efforts to expand its reach in the global market. With over 150 retail stores worldwide, FitFlop is entering an exciting new chapter, carrying the momentum to bring shoes that blend comfort, style and the latest technology to its fans around the world.
FitFlop Autumn Winter 2024 Collection Availability
FitFlop’s Autumn Winter 2024 collection is now available for purchase online at https://www.fitflop.co.id/, Shopee, Lazada, and MAPCLUB. In addition, purchases can also be made directly at FitFlop, Sogo, and Seibu offline store branches throughout Indonesia.
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