Continuing the exciting journey for its loyal customers in the virtual world of Nabati Universe, PT Kaldu Sari Nabati Indonesia (“Nabati”) made another groundbreaking move by holding a Meet & Greet with the famous K-pop group from SM Entertainment, aespa.
Under the theme Meet & Greet (M&G) aespa on Richoco Land, Nabati organized the event with a Richoco chocolate and gold caramel ambiance, a signature of Nabati Grande. This was no coincidence. At the same time, Nabati also officially announced its collaboration with aespa, which offers a variety of exciting and unforgettable experiences for K-pop fans, particularly MY, the fandom of aespa.
“The surprise from Nabati Universe is back. After causing a stir by bringing RIIZE to Indonesia last June, as promised, it’s now time for M&G aespa on Richoco Land!” said Rudy Winarto Urip Wibowo, Deputy Chief Commercial Officer of Nabati.
“Collaboration with aespa is our commitment to fulfilling the desires of consumers, especially K-pop fans and MY. aespa represents the dynamic, creative, and unique spirit that aligns perfectly with the spirit of Nabati Richoco,” he explained.
The event, held at ICE BSD City, Tangerang, began with a press conference featuring aespa members—Karina, Giselle, Winter, and Ningning. During this session, some lucky attendees were able to get up close and personal with their idols while the group answered questions from both national and international journalists.
At the main event, fans were treated to aespa’s extravagant debut performance in Indonesia. The metaverse-themed K-pop group kicked off with their latest hit Whiplash. In a show that lasted around an hour, aespa not only delivered an energetic performance but also engaged in fun and warm interactions with the crowd.
The MC, Kenny Djafar, did a fantastic job of keeping the atmosphere lively for K-pop fans and MY. From playing Nabati-themed games to an aespa trivia quiz, the excitement on stage spread throughout the venue, reaching fans sitting in VIP, VIP CAT1, and CAT2 sections.
The playful antics of Karina, Giselle, Winter, and Ningning successfully captivated thousands of visitors at ICE BSD City that day. The warm bond between aespa and MY was sealed with a spectacular performance of Supernova and Next Level.
Around the venue, Nabati enhanced the excitement of M&G aespa on Richoco Land with a Noraebang (karaoke) area featuring songs by SM artists, as well as a Random Play Dance (RPD) session near Hall 1 of ICE BSD City. Additionally, visitors could take fun photos at the Nabati Booth, featuring stands for Nabati Wafer, Biscuit, Snack, Beverage, Noodle, and Frozen Food products.
Since September, Nabati has been offering access to M&G aespa on Richoco Land through various partners, including Alfamart and Indomaret. Some lucky consumers even got extra perks, such as access to the press conference and signed posters from aespa, through a raffle system.
In June, the RIIZE on Richeese Land event marked the beginning of the Nabati Universe surprises, followed by various other events with K-pop fans and three K-pop artists who are brand ambassadors for Nabati, including aespa. The event, along with the Nabati Goguma Series, made Nabati the first Indonesian brand to collaborate with three K-pop artists globally.
“We can’t believe we’re already at the end of 2024, a year full of wonderful memories with RIIZE and aespa. Don’t worry, there are still many surprises waiting for us in 2025. Stay tuned for the upcoming dates, and keep an eye on our Instagram @nabati_id so you won’t miss anything,” said Rudy.
“Also, follow @Nextar_id, @Sipsnack, @amo.spark, @nabati, and @rf_frozenfood for more surprises from Nabati!” he concluded.
Keep updated on Kpop news only on todaystageid
Leave a Reply