Celebrating 23 Years of Innovation, Azarine Appoints DINO of SEVENTEEN as International Brand Ambassador and Launches Sun Protection Fusion Series

Jakarta, September 8, 2025 – Indonesian beauty brand Azarine, widely known as the “Champion of Sunscreens,” celebrates its 23rd anniversary with two major milestones: the announcement of DINO from SEVENTEEN as its newest International Brand Ambassador, and the launch of the innovative Sun Protection Fusion Series.

This exciting collaboration marks a significant step for Azarine, as it is the first time DINO has partnered with a local Indonesian brand. His involvement serves as an inspiration for the younger generation while reinforcing Azarine’s position as a trailblazer in innovative sunscreen makeup.“As a brand that has been around for 23 years, we continue to evolve — in both product innovation and communication strategy,” said Marcella Vanessa, Chief Marketing Officer of Azarine.

“Today’s consumers are looking for multifunctional and practical products, so we’re introducing a new line of sunscreens that also provide makeup benefits — a signature Azarine touch.”

Marcella continued, “We’re also thrilled to collaborate with DINO from SEVENTEEN — a dynamic artist who is authentic in his craft and radiates a positive energy. His character perfectly aligns with Azarine’s image. We believe this partnership will strengthen our connection with consumers, especially the younger generation.”

She also expressed hope that beauty enthusiasts and K-POP fans can come together, inspire one another, and grow even more proud of high-quality local brands. Much like DINO, who grows with his fans while maintaining a close bond, Azarine strives to be a constant presence in its customers’ lives — truly living up to its tagline: ‘Your Lifetime Skinmate’.

Introducing: Sun Protection Fusion Series – High-Performance, Multi-Function Sunscreen

The anniversary celebration is further elevated by the launch of two new products from Azarine’s Sun Protection Fusion Series, powered by its proprietary Sun Protection Fusion™ Technology.

Following the launch of the popular Glowkiss Sunscreen Lip Balm SPF 35 PA+++ — a tinted lip balm that protects from UVA & UVB while moisturizing with Ceramide NP, Peptides, and Vitamin C — Azarine now introduces two hero products:

1. Invisipore Primer Sunscreen SPF 50 PA++++
   A 2-in-1 sunscreen and primer that blurs pores, provides up to 24 hours of hydration, and soothes the skin with Centella Asiatica, Niacinamide, and PENTAVITIN™ technology.

2. Covermatte Sunscreen Cushion SPF 50+ PA++++
   Combines maximum UV protection with a flawless matte finish. This cushion protects against UV rays, pollution, and blue light, offering oxidation-free coverage that lasts all day while remaining lightweight on the skin.“The Sun Protection Fusion Series was born from the realities of everyday life — increasing sun exposure and pollution, alongside more active lifestyles,” Marcella explained.

“With a skincare-first approach, we’ve created high-SPF sunscreens that double as makeup. To make the experience more exciting, the products are packaged in a fun, vibrant design and come with exclusive special merchandise, making them even more delightful for consumers.”

Azarine’s Journey: From Traditional Spa to Global Beauty Innovation

From its origins in traditional spa products, Azarine has grown into a recognized name in the Asian market — now available in Malaysia, Vietnam, Mongolia, and Brunei. With this strong foundation, Azarine reaffirms its commitment to continuous innovation and its mission to bring local beauty excellence to the global stage.

The Sun Protection Fusion Series — including the Glowkiss Sunscreen Lip Balm and Covermatte Cushion — is now available on major e-commerce platforms such as:

• Shopee (Azarine Cosmetic Official)

• Tokopedia (AzarineCosmetic)

• And various modern trade stores

Meanwhile, the Invisipore Primer Sunscreen will be officially launched on September 9, 2025. To celebrate the launch, Azarine is also offering special promotions during Shopee Brand Day from September 10–12, 2025.

For more information and the latest updates, visit the official website at www.azarinecosmetic.com or follow on Instagram @azarinecosmeticofficial.