Celebrating ARIRANG, Spotify and BTS Bring Immersive Experiences and Exclusive Moments for Fans

Celebrating ARIRANG, Spotify and BTS Bring Immersive Experiences and Exclusive Moments for Fans

Jakarta, March 25, 2026 — The long-awaited comeback of BTS through their new album ARIRANG has already made a massive impact. Released on March 20, the album quickly became the most-streamed release on Spotify so far in 2026. Fans around the world also showed overwhelming support, with over 5 million pre-saves—making it one of the most pre-saved albums in Spotify history.

This milestone marks the beginning of a meaningful new era for BTS—and the celebration is just getting started. In collaboration with Spotify, BTS is offering ARMY around the world new ways to dive deeper into the world of ARIRANGthrough immersive in-app experiences and exclusive events.

Test Your BTS Knowledge with the BTS Music Quiz

One of the most exciting experiences is the BTS Music Quiz, an interactive in-app feature that allows fans to test their knowledge—and even challenge their friends.

Inspired by the journey reflected in ARIRANG, the quiz invites ARMY to revisit key moments that shaped BTS’s artistic evolution, while testing how well they truly know the group.

Here’s how to join:

• Update your Spotify app and log in to your Premium account
• Play any BTS song
• Scroll down on the Now Playing screen to find the Music Quiz banner
• Answer the questions and share your score
• Challenge your friends to beat it

The quiz is available in multiple languages, including Indonesian, English, Korean, Japanese, Portuguese, and Spanish—making it accessible to fans worldwide.

A Special Comeback Stage in New York

Spotify also hosted an exclusive event, Spotify x BTS: SWIMSIDE, at Pier 17 on March 23, 2026—marking BTS’s first performance in the United States in four years.

In front of more than 1,000 fans, BTS sat down for a conversation with Suki Waterhouse and performed tracks from their new album, including “2.0,” “NORMAL,” and “SWIM.”

Speaking about their lead single “SWIM,” BTS shared:
“For us, ‘SWIM’ is about continuing to move forward, even through difficult times and emotional ups and downs. It’s about pushing ahead—like swimming through it all. That’s the message we want to share with our fans.”

RM also opened up about a recent injury, reassuring fans that he is recovering well. The group expressed how honored they felt performing at a venue that has hosted icons like Jay-Z, Kanye West, and Eminem.

Adding to the excitement, Diplo—who contributed to the album’s production—was also present among the fans.

SWIMSIDE Cruise: An Immersive Experience in Seoul

The celebration continues in Seoul with the upcoming Spotify x BTS: SWIMSIDE Cruise, taking place from March 27–29, 2026.

This three-day event invites selected Spotify Premium users to step into the world of ARIRANG. The experience begins at Spotify Lighthouse in Yeouido Hangang Park and continues with a music-filled cruise along the iconic Han River—blending the city’s atmosphere with BTS’s music in a truly unforgettable way.

Music That Connects the World

This collaboration between BTS and Spotify highlights the power of music to transcend borders. From in-app digital experiences to real-world events in New York and Seoul, every element is designed to bring artists and fans closer together.

With ARIRANG, BTS isn’t just making a comeback—they’re opening a new chapter that feels bigger, deeper, and more connected to ARMY around the world