Sunday, February 23, 2025 ICE Palace, Lotte Mall Jakarta. Esavya is a new skincare brand produced by PT Esa Semarak Abadi. The brand uses plant extracts that are safe for the skin, with the main ingredient being Melazero, an extract from a plant native to Korea, which has received licensing from Korea’s Principal to display Korean characters on its packaging. Other key ingredients include Niacinamide, a “Double Whitening Agent” along with Melazero, and supporting extracts like Centella Asiatica, Phyto Aloe, Chamomile Extract, Vitamin D, and Vitamin E. The Esavya Phyto Whitening Series primarily aims to brighten the skin.
For Gen Z, whose skin is usually still in great condition and naturally radiant, it’s important to take care of it early with the right skincare products, without side effects. This will ensure that their skin remains bright and healthy in the future. Using Esavya helps boost confidence, allowing users to live their lives cheerfully. That’s why Esavya’s tagline is Cerah, Cantik, Ceria (Bright, Beautiful, Cheerful).
Esavya has partnered with the idol group UPgirls to collaborate as brand ambassadors, as they are seen to represent the values of the Esavya brand. UPgirls is an Indonesian idol group formed in 2022, and they have built a strong fanbase known as UPtown, present in cities across Indonesia. UPgirls’ hit songs such as Rasa Ini, Mentari, Cinta Remajaku, and more have often been performed by the members on various stages across Indonesia. UPgirls regularly perform on weekends at their own event called The UPgirls Minishow at ICE Palace, Lotte Mall Jakarta, which is attended by hundreds of loyal UPtown fans.
As the initial step in this collaboration, Esavya and UPgirls have launched exclusive bundled sales that feature skincare products with a bonus limited-edition UPgirls photocard. The bundled packages are as follows:
Single Set: 1 Esavya product with 1 UPgirls photocard
Bundle Set: 6 Esavya products with 6 UPgirls photocards
UPtown Set: 12 Esavya products with 12 UPgirls photocards
This collaboration is expected to boost the popularity of Esavya and offer a special experience for UPgirls’ fans. Both parties are confident that this synergy will bring positive benefits for everyone involved.
Leave a Reply