Jakarta, Indonesia – July 29, 2026 — Indonesian snack brand JetZ is turning up the fun by announcing rising K-pop girl group Hearts2Hearts as its first-ever Korean Brand Ambassador. The collaboration marks a new chapter for the brand as it strengthens its connection with Indonesia’s younger generation through its latest campaign, #JetZrekinAja!, which encourages Gen Z to embrace their authentic selves and enjoy life without the pressure of meeting unrealistic social expectations.

Celebrating Authenticity in the Social Media Era

Behind Gen Z vibrant online presence lies a different reality. According to the IDN Research Institute – Indonesia Millennial & Gen Z Report 2025, 65% of Gen Z respondents admitted feeling pressured to meet social expectations and constantly present the “best version” of themselves on digital platforms.

Inspired by this insight, JetZ, a snack brand produced by PT Indofood Fortuna Makmur, a subsidiary of PT Indofood CBP Sukses Makmur Tbk (ICBP), launched the #JetZrekinAja! campaign to celebrate the spontaneous, funny, and unapologetically real side of young people.

The campaign takes inspiration from the slang expression “gesrek,” often used by Indonesian Gen Z to describe random, carefree, or delightfully chaotic moments. The word “REK” symbolizes the courage to act without overthinking and the freedom to break away from social expectations.

Why Hearts2Hearts?

For JetZ, choosing Hearts2Hearts wasn’t simply about partnering with one of K-pop’s fastest-rising groups—it was about finding artists who genuinely embody the campaign’s message.

“We wanted a Brand Ambassador who feels authentic to young people,” said Harry Wibowo, Head of Marketing at PT Indofood Fortuna Makmur.

“We were looking for individuals who represent confidence, positive energy, and the courage to be themselves. Hearts2Hearts perfectly reflects those values, making them the ideal ambassadors to bring the spirit of #JetZrekinAja! to life.”

Consisting of CARMEN, JIWOO, YUHA, STELLA, JUUN, A-NA, IAN, and YE-ON, Hearts2Hearts has quickly captured the hearts of fans across Asia with their warm personalities, diverse charms, and genuine connection with their audience.

According to Harry, the group’s appeal extends beyond music.

“They’ve created a space where young people feel accepted and comfortable expressing themselves, sharing their emotions, stories, and experiences. That sense of belonging aligns perfectly with what JetZ hopes to offer as a brand.”

More Than Just a Snack

As snacking habits continue to evolve, JetZ believes today’s consumers are looking for more than delicious flavors—they want products that complement their lifestyles and personalities.

With Hearts2Hearts leading the campaign, JetZ introduces the concept of “JetZ Snack That Moves With You,” positioning its snack lineup as companions for every mood, activity, and spontaneous adventure.

The lineup includes:

• JetZ Tortilla — Crispy corn tortilla chips with bold, savory flavors, perfect for sharing with friends and family.
• JetZ Croissant — A crispy-on-the-outside, soft-on-the-inside pastry filled with rich melted chocolate, making it an ideal companion for relaxing moments or an instant mood booster.
• JetZ Sweet Stick Chocolate — Crunchy chocolate-coated snack sticks designed for convenient snacking anytime, anywhere.

Exclusive Hearts2Hearts Packaging and More Fan Surprises

To celebrate the collaboration, JetZ will launch limited-edition Hearts2Hearts packaging, featuring exclusive visuals of all eight members. The special products will gradually become available at retail stores across Indonesia.

Fans can also look forward to a series of exciting surprises throughout the campaign, including exclusive promotions, interactive activities, and special collaborations that will be revealed over the coming months.

“We believe not every moment has to be perfect to be meaningful,” Harry added.

“In fact, it’s often the spontaneous, funny, and genuine moments that become our most unforgettable memories. So enjoy life, be proud of who you are, have fun, and #JetZrekinAja together with Hearts2Hearts.”

Bringing the Fun Across Indonesia

The campaign won’t stop at special packaging. Throughout the year, JetZ will roll out a variety of nationwide activations designed to engage directly with young audiences, including school roadshows and interactive community programs.

By combining the universal appeal of K-pop with a message of self-expression and authenticity, JetZ hopes to inspire Indonesian Gen Z to embrace who they truly are—without filters, without pressure, and without pretending to be someone they’re not.

Fans can follow the latest updates, campaign activities, and exclusive Hearts2Hearts content through JetZ’s official Instagram account, @jetz_snack, as the #JetZrekinAja! campaign unfolds.