The highly anticipated original series Bunga di Tepi Jurang was officially introduced to the public during a press conference attended by its producers, director, screenwriter, cast members, and representatives from iQIYI Indonesia, MAXstream TV, and Leo Pictures. More than just unveiling a new drama, the event offered a glimpse into the years of preparation, creative collaboration, and shared ambition behind a series that is set to reach audiences in nearly 190 countries.
Bringing Together Indonesia’s Biggest Stars
For producer Agung Saputra, one of the greatest challenges wasn’t the production itself—it was finding a schedule that worked for an ensemble cast made up of some of Indonesia’s busiest actors and actresses.
Coordinating everyone’s availability required patience and flexibility, but he credited the commitment of both the cast and crew for making the project possible. According to Agung, every person involved shared the same goal: creating a series that would resonate with audiences and deliver the highest quality possible.
A Collaboration Built Over Time
The series represents a long-awaited collaboration between iQIYI Indonesia, MAXstream TV, and Leo Pictures.
Lesley Simpson, Vice President of Digital Lifestyle at Telkomsel, revealed that the partnership took considerable time to develop before finally coming to life. She explained that the producers poured their hearts into the story, and together with the creative team, decided to expand the series into 12 episodes.
Rather than compressing the narrative, they believed the emotional journey of the lead character, Andini, deserved more room to unfold.
Lesley also highlighted the emotional depth of the series as one of its strongest selling points, praising the cast for fully embracing their roles and bringing each character to life with authenticity.
Celebrating Indonesian Storytelling
For Anto Sihombing, General Manager of Digital Content Creation & Community at MAXstream TV Telkomsel, Bunga di Tepi Jurang reflects a continued commitment to supporting Indonesia’s creative industry.
He described the project as the result of close collaboration between actors, producers, writers, and the director, expressing hope that partnerships like this will continue producing high-quality entertainment for Indonesian audiences, particularly MAXstream and Telkomsel users.
Aiming for a Global Audience
The ambitions for Bunga di Tepi Jurang extend far beyond Indonesia.
According to Ikhsan Sasmita, Head of Original Content Indonesia at iQIYI, the streaming platform has strong confidence in the growing appeal of Indonesian storytelling on the international stage.
Since launching in Indonesia, iQIYI has observed increasing audience interest in stories rooted in local culture and everyday life. That confidence led the platform to collaborate with Leo Pictures, a production house recognized for consistently delivering successful box-office productions.
The result is a series planned for release in approximately 190 countries, reaching viewers across Asia, the Middle East, and the Americas.
Building Andini from the Ground Up
Director Angling Sagaran explained that bringing Andini’s story to the screen required extensive preparation before filming even began.
He praised screenwriter Tisa TS for establishing a strong emotional foundation for the female lead, while acknowledging the valuable creative input provided by both iQIYI and MAXstream throughout development.
His responsibility, he said, was to transform that carefully written script into compelling visual storytelling.
To ensure every relationship felt believable, the cast participated in lengthy script readings and character discussions. According to Angling, those sessions became essential in creating characters that audiences could genuinely connect with.
Tisa TS: Everything Started with Teamwork
For screenwriter Tisa TS, the project carries personal significance.
She revealed that she has known producer Agung Saputra for many years, and although they had planned to collaborate several times in the past, those plans were repeatedly postponed due to various circumstances, including the pandemic.
That makes Bunga di Tepi Jurang the first project they have finally been able to complete together.
Tisa believes the production’s greatest strength lies in communication. From the earliest stages, everyone shared the same creative vision, allowing the writing process to evolve through was portraying Andini’s emotional growth naturally across all 12 episodes. Extensive rehearsals to Claresta, viewers will already notice significant changes in Andini during the first two episodes, with her character continuing to evolve wants viewers to understand the emotional motivations behind every decision she makes, revealing a far more nuanced and vulnerable character than first genuine teamwork rather than individual effort.
Claresta Taufan Faces Andini’s Emotional Transformation
Lead actress Claresta Taufan, who plays Andini, described the role as one of gradual transformation.
She explained that her biggest challenge was portraying Andini’s emotional growth naturally across all 12 episodes. Extensive rehearsals and script discussions with the director, producers, and fellow cast members helped shape that journey.
According to Claresta, viewers will already notice significant changes in Andini during the first two episodes, with her character continuing to evolve until the series finale.
Stefan William Learns Photography for Maxwell
For Stefan William, preparing for the role of Maxwell meant stepping into an unfamiliar world.
To portray the character convincingly, he studied photography and even received practical guidance from co-star Aliando, who helped him master the basics of handling a professional camera during script reading sessions.
Stefan believes Maxwell is a layered character whose story becomes increasingly complex with each episode.
Erika Carlina Wants Viewers to Understand Joana
Erika Carlina, who portrays Joana, hopes audiences will look beyond her character’s bold personality.
Rather than judging Joana solely by her actions, Erika wants viewers to understand the emotional motivations behind every decision she makes, revealing a far more nuanced and vulnerable character than first impressions suggest.
Aliando Embraces a Different Kind of Hero
One of the lighter moments during the press conference came when Aliando jokingly explained why he accepted the role of Aldi.
With a laugh, he said he was, Aliando praised the script for constantly challenging audience expectations. Having already read the first ten episodes before filming began, he said he that working alongside cast members of a similar age made it easier to build natural interactions on set, creating an enjoyable and simply excited to finally play a protagonist again, describing it as one of the most rewarding roles of his career.
Beyond the humor, Aliando praised the script for constantly challenging audience expectations. Having already read the first ten episodes before filming began, he said he was able to fully understand Aldi’s character arc from the outset.
He also noted that building chemistry with the cast came naturally, thanks to the strong friendships formed during the reading sessions.
Rachel Vennya Enjoys a Fresh Acting Experience
For Rachel Vennya, portraying Davina offered a refreshing experience.
She shared that working alongside cast members of a similar age made it easier to build natural interactions on set, creating an enjoyable and comfortable filming environment.
Moshlong Makes His Indonesian Acting Debut
Thai actor Moshlong, who plays Somchai, expressed his gratitude for the opportunity to join the project.
Drawn to the script, the character, and the encouragement of his fans, Moshlong described Bunga di Tepi Jurang as a meaningful milestone, marking his first acting project in Indonesia alongside some of the country’s most respected performers.
He also thanked iQIYI Indonesia, Leo Pictures, and MAXstream for welcoming him into the production.
An Indonesian Story with International Aspirations
The press conference made one thing clear: Bunga di Tepi Jurang is the product of years of planning, creative collaboration, and the collective dedication of everyone involved.
Grounded in emotionally rich storytelling and characters shaped by relatable human experiences, the series hopes to resonate not only with Indonesian audiences but also with viewers around the world.
With a planned release spanning nearly 190 countries, Bunga di Tepi Jurang is poised to become one of Indonesia’s most ambitious original drama series—bringing local stories to a truly global stage.
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