“From Jakarta to the World—Blending Color and Music to Spread a Message of HOPE”
Jakarta, July 9, 2025 — Indonesia’s most iconic global pop-art NFT collection, KARAFURU, officially announces a large-scale international collaboration with multinational K-POP boy group ARrC. Bridging the worlds of visual art and international music, this collaboration carries the universal message of “HOPE” from Jakarta to the global stage.
Founded in 2022, KARAFURU quickly rose to prominence as one of Asia’s best-selling NFT collections, thanks to its vibrant universe and distinctive characters. The collection has transcended the Web3 space into Web2 through partnerships with major global and local brands such as Hypebeast, Atmos, Kopi Kenangan, and 3Second. Now, under new leadership by SHOH Enterprise, a global IP & content company from Indonesia, KARAFURU is once again pushing the boundaries of creativity.
ARrC, launched by Korean entertainment company MYSTIC STORY, consists of seven members from Korea, Japan, Vietnam, Brazil, and the United States. Staying true to their name—“Always Remember the real Connection”—ARrC continues to strengthen genuine bonds with fans through their music. In recent months, the group has built closer ties with Indonesian fans through various local engagements and media appearances.
From Jakarta Broadcasts to Global Vision
The collaboration between KARAFURU and ARrC began last June when ARrC visited Jakarta and appeared on popular programs such as “Brownis” (TransTV), “Inbox Nite” (SCTV), and “Dahsyat” (RCTI). Their presence was further amplified through collaborations with top local influencers, signaling high enthusiasm for the partnership.
Sharing HOPE Through Color and Music
The central theme of this collaboration is “HOPE”, represented through KARAFURU’s signature vibrant colors and ARrC’s catchy music. In anticipation of ARrC’s upcoming third mini-album, titled “HOPE”, releasing on July 16, both parties will unveil a variety of multimedia content, including a Lyric Video, Visual Teasers, and special short-form collaborations for fans.
In August, ARrC will return to Jakarta for a Media Day, fan meeting, pop-up store activation, and official merchandise sales—all held in collaboration with KARAFURU. Exclusive content featuring ARrC members and KARAFURU characters will also be released, including composite visuals that merge both universes.
A Fusion of K-POP, Indonesian Pop Art, and NFT Storytelling
Through this collaboration, KARAFURU not only expands its NFT universe but also pioneers a new way of storytelling through emotionally resonant music. The partnership with ARrC adds a rich musical layer to this narrative, offering fans a new emotional connection with both brands.
The next stage will harness the creative talents of both teams through a music video from ARrC’s upcoming album, featuring dynamic characters and KARAFURU’s visual themes. The collaboration will also deepen the fan experience by introducing a blockchain-based digital collection (NFT). This fusion of art, music, and technology is expected to open a new chapter of storytelling and community engagement that transcends cultural boundaries.“This collaboration is more than just a typical synergy between K-POP and digital art. It’s solid proof that Indonesian local IP has global appeal through universal messages like HOPE. Through this project, we aim to deliver a strong message that art and music can transcend all cultural boundaries,”
said Seung-Hyun Oh, CEO of SHOH Enterprise.Jungsu Han, Head of Music & Entertainment Business Office and Producer at MYSTIC STORY, added,
“We’re thrilled to collaborate creatively with KARAFURU. This partnership goes beyond standard music or video production, expanding into storytelling and interactive content that reflect the innovative spirit of both ARrC and KARAFURU, and continue pushing the boundaries of what we can create together.”
This partnership marks the beginning of KARAFURU’s transformation of its “City of Color” into a global stage—driven by the rhythm of K-POP and the imagination of NFTs. Blurring the lines between physical and digital, local and global, visual and audio, this project is more than a campaign; it is a cultural statement.
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