Jakarta, June 10, 2024 – Indonesia’s leading instant coffee brand, Kopi Good Day, has officially partnered with renowned South Korean K-pop girl group BABYMONSTER as the first-ever K-pop Brand Ambassador for its Good Day Latte product line. This collaboration unites two dynamic forces that share a youthful, energetic spirit and rich character. Both BABYMONSTER and Kopi Good Day represent diversity and confidence in self-expression, making this partnership feel organic and meaningful.
More than just a brand collaboration, this marks a regional milestone as Indonesia becomes the first Southeast Asian country to name BABYMONSTER as the Brand Ambassador for a local brand. This highlights Kopi Good Day’s commitment to staying in tune with the culture and preferences of Indonesian youth.
As part of the collaboration, Kopi Good Day is launching two new variants in the Good Day Latte line:
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Good Day Latte Original: A rich and smooth latte with a soft texture and deep roasted notes—perfect for classic coffee lovers.
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Good Day Latte Butterscotch: A sweet and creamy latte with a unique butterscotch twist—for those seeking a different coffee experience.
Both are best enjoyed warm with a soft, creamy foam that delivers comfort in every sip—ideal to boost your spirits throughout the day.
“This collaboration with BABYMONSTER is a strategic move to bring Good Day Latte closer to Indonesia’s dynamic and expressive younger generation,” said Linda Wijaya, Group Brand Manager of Kopi Good Day. “The positive energy and exploratory spirit that BABYMONSTER brings align perfectly with Good Day’s values—especially in lifting moods and accompanying every emotion in the daily lives of youth,” she added.
Under the campaign theme “Have a Good Day with BABYMONSTER,” Kopi Good Day officially brings onboard all seven BABYMONSTER members—RUKA, PHARITA, ASA, AHYEON, RAMI, RORA, and CHIQUITA—as the new faces of Good Day Latte. Each member represents a unique personality that mirrors the distinct flavors of each Latte variant—rich, soft, sweet, and creamy.
Since their official debut on April 1, 2024, BABYMONSTER has captured global attention with their bold character and captivating charm—closely reflecting Kopi Good Day’s brand identity.
Living up to its tagline, “Because Life Has Many Flavors,” Kopi Good Day continues to encourage young people to embrace their day with a spirit of exploration and openness to new experiences—from flavors and moods to self-expression. Through the diverse and strong personalities of BABYMONSTER’s members, Kopi Good Day aims to inspire youth to find their own unique way of enjoying life’s moments and expressing themselves authentically.
As part of this campaign, Kopi Good Day is also releasing limited edition products featuring exclusive BABYMONSTER merchandise, including photocards and special packaging that fans won’t want to miss.
To further celebrate the collaboration, Kopi Good Day is the official main sponsor of BABYMONSTER’s 2025 1st WORLD TOUR <HELLO MONSTERS> IN JAKARTA, scheduled for June 14, 2025. Fans can look forward to exciting experiences at the Good Day booth at the concert venue—including limited-edition merchandise, special menus inspired by Good Day Latte variants, and fun interactive experiences.
The new Good Day Latte Original and Good Day Latte Butterscotch are now available in stores and online platforms. For more information, follow the website and social media @gooddayid.
Additional Information:
Kopi Good Day is widely recognized as a coffee brand beloved by the younger generation. Staying true to its tagline, “Because life has many flavors, Good Day coffee has many flavors for your day,” Good Day offers more than 15 unique flavor variants. First introduced in 2001, Kopi Good Day is produced by PT Santos Jaya Abadi, a prominent name in the coffee industry that also manufactures the popular Kapal Api brand.
Over the years, Good Day has remained a favorite among consumers. With a wide variety of flavors, an approachable taste profile, and branding that resonates with young people, Good Day continues to stay relevant and cherished across generations.
Meanwhile, BABYMONSTER is a seven-member K-pop girl group consisting of RUKA, PHARITA, ASA, AHYEON, RAMI, RORA, and CHIQUITA. Their latest single, “DRIP,” reached No. 16 on the Billboard Global Excl. U.S. chart and No. 30 on the Billboard Global 200. The group has also been recognized by Billboard as one of “The Most Promising K-pop Rookies of 2024.” BABYMONSTER continues to show rapid growth and increasing global presence in the music scene.
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