Jakarta, June 10, 2024 – It’s official! Indonesia’s favorite instant coffee brand, Kopi Good Day, has just made K-pop history by announcing rising global sensation BABYMONSTER as its very first K-pop Brand Ambassador for the Good Day Latte line. The big reveal was nothing short of spectacular—an electrifying launch event that brought fans, media, and coffee lovers together in one high-energy celebration!
The vibe? Totally lit! From jaw-dropping visuals to an immersive K-pop experience, the event was buzzing with excitement. BABYMONSTER’s presence (even virtually!) was met with roaring cheers and flashing cameras, proving just how much this group is loved in Indonesia. Fans decked out in BABYMONSTER merch gathered to celebrate the ultimate fusion of bold flavors and bold personalities.
This isn’t just any brand collab—it’s a milestone moment! Indonesia becomes the first Southeast Asian country to team up with BABYMONSTER as the face of a local brand. A proud moment for fans and a bold move by Kopi Good Day to stay close to youth culture and flavor trends!
To celebrate, Good Day Latte introduced two fresh new variants that totally match BABYMONSTER’s sweet-yet-fierce vibe:
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Good Day Latte Original – Smooth, rich, and deeply comforting. A must-try for classic coffee lovers.
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Good Day Latte Butterscotch – Sweet, creamy, with a hint of buttery magic. Perfect for those looking for a unique twist.
Both drinks are designed to be enjoyed warm and cozy, with a soft creamy foam that gives you a comforting hug in every sip—perfect to start or brighten up your day!
“This collaboration is a bold step to bring Good Day Latte closer to Indonesia’s vibrant and expressive youth,” said Linda Wijaya, Group Brand Manager of Kopi Good Day. “BABYMONSTER’s youthful energy and strong individuality align perfectly with what Good Day stands for—uplifting moods and celebrating every flavor of life,” she added with a smile.
With the campaign theme “Have a Good Day with BABYMONSTER,” each of the seven members—RUKA, PHARITA, ASA, AHYEON, RAMI, RORA, and CHIQUITA—represents a different “flavor” of the Good Day Latte personality. Whether bold, sweet, soft, or creamy—there’s a flavor (and a member!) for everyone.
Since their official debut on April 1, 2024, BABYMONSTER has taken the global stage by storm with their fresh energy, unique style, and charismatic charm. Just like Good Day’s tagline says, “Because Life Has Many Flavors,” this collab encourages young people to explore boldly, express themselves freely, and enjoy every moment authentically.
And that’s not all—fans are in for a treat! Kopi Good Day is also launching limited-edition packaging and exclusive BABYMONSTER merchandise, including collectible photocards that are sure to become fan favorites!
Even more exciting? Kopi Good Day is the main sponsor of BABYMONSTER’s 1st WORLD TOUR <HELLO MONSTERS> IN JAKARTA, happening on June 14, 2025! At the concert, fans can visit the Good Day experience booth for:
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Special edition drinks
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Fun activities and photo spots
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Limited merch drops
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Interactive surprises inspired by the Good Day Latte flavors
The new Good Day Latte Original and Good Day Latte Butterscotch are already available in stores and online. So, whether you’re team classic or team sweet & bold, your perfect cup is just a sip away.
Stay updated by following @gooddayid on social media. Let the good vibes (and good coffee) roll!
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