Jakarta, February 21, 2025 – In celebration of National Waste Awareness Day, PT. Graha Layar Prima (CGV Cinemas Indonesia) has taken a creative step to recycle used cinema screens into meaningful products. Through the SCREENtoGREEN initiative, CGV reinforces its commitment not only to deliver the best movie experiences but also to contribute to environmental preservation and sustainability.
As a company in the entertainment industry, CGV understands the importance of balancing business operations with social responsibility. To ensure optimal viewing quality for moviegoers, cinema screens are periodically updated. To reduce the negative impact of waste, CGV has creatively transformed outdated cinema screens into SCREEN Pouch, an eco-friendly pouch that will breathe new life into the screens that once displayed favorite movies.
SCREEN Pouch: Practical, Stylish, and Eco-Friendly Accessory
Designed to simplify everyday life, the SCREEN Pouch features a minimalist design with a screen motif detail. Available in two colors, Silver and White, the pouch includes a short strap and packaging that is ideal for gifting on special occasions. It functions as a versatile accessory for storing personal items, stationery, makeup, or small electronic gadgets. Through this, CGV encourages the public to participate in waste management efforts and embrace the SCREEN Pouch as a symbol of a sustainable lifestyle.
Special Promo and Pouch Sales Locations
This upcycled product is priced at Rp. 175,000 and is available at 10 CGV locations:
CGV Grand Indonesia
CGV Central Park
CGV FX Sudirman
CGV 23 Paskal Shopping Center
CGV Paris Van Java
CGV Aeon Mall Jakarta Garden City
CGV Living Plaza Jababeka
CGV Festive Walk
CGV Ecoplaza Citraraya Cikupa
CGV Teras Kota
For CGV members, a Rp. 25,000 discount can be used directly through the CGV app by following these steps: Open the CGV App → Click My CGV → Select Coupons. As a gesture of appreciation to loyal customers who support this initiative, CGV will also give free popcorn to the first 300 buyers, with the promo period running until March 2, 2025. This way, moviegoers not only get an eco-friendly pouch but also enjoy their favorite snack during their movie moments.
“We believe that the entertainment industry also has a responsibility to create positive change for the environment. The SCREEN Pouch initiative is our way of inspiring the public to participate in sustainability efforts and offering products that are not only attractive but also contribute to conservation,” said Mr. Mark Nah, CEO of CGV Cinemas Indonesia.
For more information, visit CGV’s social media @cgv.id, CGV app, or website at www.cgv.id.
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