Innovative K-beauty brand ‘UIQ’ will be officially launched in Indonesia through the ‘UIQ Universe in Jakarta: RIIZE Fansign Event & Beauty Talk Show’ at Lippo Mall Puri, which will be held on September 1, 2024. The event will also feature UIQ’s brand ambassador, RIIZE.
RIIZE is gaining attention as a ‘top-tier rookie’ who will soon lead a new era of K- pop after their debut in September 2023. They are known for their unique music genre ‘Emotional Pop’, which expresses their emotions through songs. Each released song such as “Get A Guitar”, “Love 119”, and “Boom Boom Bass” gained great popularity.
‘UIQ Universe in Jakarta: RIIZE Fansign Event & Beauty Talk Show’ is part of UIQ’s global brand launch series. It will be UIQ’s biggest event in Southeast Asia, following successful launches in South Korea and Japan.
UIQ is a skincare brand developed by leading biopharmaceutical company Genome & Company. Genome & Company utilizes cutting-edge microbiome technology in skincare, through its GNOCLE™ R&D site. Since its launch in 2021, UIQ has grown rapidly in 14 countries, including the United States, Japan, and China. UIQ comes as a next-generation K-beauty brand with a very significant global launch.
In Indonesia, UIQ will be exclusively distributed by Skincara, known as a leading distributor of K-beauty products. To introduce and grow the UIQ brand, Skincara has established a strategic partnership with Sociolla. Committed to bringing high quality K-beauty products to Indonesian consumers, UIQ is the first brand to be launched through this partnership. Both companies have made substantial investments to ensure the success of the UIQ brand in the Indonesian market, covering various aspects from marketing to distribution.
The event will be held at the Sky Garden at Lippo Mall Puri, with over 1,000 participants in attendance. The event will include an autograph session with fans and a beauty talk show. After the autograph session for the 50 selected winners, UIQ’s brand ambassador, RIIZE, will personally share product reviews and interact with participants during the beauty talk show.
Rita Yovita, Chief Commercial Officer (CCO) of Lippo Mall Puri Indonesia stated, “We are delighted that Lippo Mall Puri can be part of the launch of UIQ’s innovative K-beauty brand in Indonesia. This year Lippo Mall Puri celebrates its 10th anniversary. To commemorate this milestone, we have planned this event in conjunction with Skincara and Sociolla. We hope that through this event, the Sky Garden at Lippo Mall Puri will become a key venue to host various international events from Korea in the future”.
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