Jakarta, June 16, 2024 – Following the official announcement of BABYMONSTER as the first K-pop Brand Ambassador for Kopi Good Day, this special collaboration is also being celebrated through a vibrant and interactive booth at BABYMONSTER’s 1st WORLD TOUR <HELLO MONSTER> concert in Jakarta. During this special moment, the premiere of their collaborative TV commercial was aired, showcasing the spirit of self-expression, diverse flavors, and the unique energy of today’s youth.
Known for their bold and expressive style, the members of BABYMONSTER—a girl group under YG Entertainment consisting of RUKA, PHARITA, ASA, AHYEON, RAMI, RORA, and CHIQUITA—inspired the launch of two new variants of Good Day Latte: Original and Butterscotch. With a creamy, sweet, and refreshing taste, these two variants are designed to complement the active and expressive lifestyle of Gen Z.
“We are very excited to be the official main sponsor of BABYMONSTER’s concert in Indonesia. Through an interactive and fun activation booth, we are committed to providing a unique experience for both MONSTIEZ and Good Day coffee lovers. We hope this collaboration between music and coffee will uplift their mood and spirit,” said Linda Wijaya, Group Brand Manager of Kopi Good Day.
At the Good Day booth, visitors can enjoy:
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Freebies (Dry Sampling): A special area for handing out free samples of the newest Good Day Latte sachets – Original & Butterscotch flavors.
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Interactive Games: Fun games where visitors can win a variety of exciting prizes.
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Photobox: A brightly colored photo booth with trendy high-angle spots, following K-pop fans’ favorite visual aesthetics.
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Charging Station: A charging area available for all concert-goers to power up their phones before entering the concert area.
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Noraebang (Karaoke): A fun karaoke session hosted by selected DJs, complete with LED screens displaying lyrics and lightstick prizes for the most enthusiastic participants.
This booth embodies the spirit of the “Have a Good Day with BABYMONSTER” campaign—where coffee is more than just a drink; it’s a medium for connection, self-expression, and creating new memories.
Through this collaboration, Good Day doesn’t just offer coffee products but also provides a new space for self-expression through flavors, music, and creative moments with idols. Good Day believes that a cup of coffee can be a simple yet powerful way to reflect one’s mood and personality. By being present at the concert and delivering a holistic experience, Good Day strengthens its commitment to being a brand that stays relevant, close, and celebrates youth self-expression.
This collaboration is not just a one-time campaign—it’s a long-term step toward making Good Day an integral part of the dynamic and expressive lifestyle of today’s young generation. Through this partnership, Good Day aims to continue delivering relevant, fun, and spirited experiences to the K-pop fan community and Indonesian youth.
For more information, stay tuned on social media @gooddayid.
About Kopi Good Day
Kopi Good Day is widely known as a favorite coffee brand among young people. Staying true to its tagline, “Because life has many flavors, Good Day has many flavors for your day,” Good Day offers more than 15 unique coffee variants. First launched in 2001, Kopi Good Day is produced by PT Santos Jaya Abadi, a leading company in the coffee industry which also produces the popular Kapal Api brand. Over time, Good Day has remained a fan favorite. With a wide range of flavors, approachable taste, and youth-centric branding, Good Day continues to stay relevant and beloved across generations.
About BABYMONSTER
BABYMONSTER—comprised of RUKA, PHARITA, ASA, AHYEON, RAMI, RORA, and CHIQUITA—is YG Entertainment’s newest girl group that has captivated the global audience since their official debut on April 1, 2024. Known as YG’s next big act, BABYMONSTER brings powerful energy, solid vocals, rap, and dance skills, along with star quality from each member, who hail from various countries. Though still rookies, they have already charted internationally, including on the Billboard Global 200 and Billboard Japan, and have ranked high on global streaming platforms since releasing their debut EP, “BABYMONS7ER.” Their lead single “SHEESH” amassed over 100 million views on YouTube within weeks, proving their immense appeal. In a short time, BABYMONSTER has built a massive international fanbase and is seen as one of the most anticipated 4th-generation girl groups. With an edgy yet fresh concept, BABYMONSTER is regarded as a new powerhouse ready to dominate the industry.
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