Ismaya Live consistently brings an annual festival called We The Fest which will return this year. This time, WTF 2024 will be held at GBK Sports Complex Senayan, Central Jakarta on July 19-21, 2024.
Sarah Deshita as the Program Director of We The Fest then revealed that the preparations for the event were almost complete. This was conveyed in a press conference that held in Gunawarman area, South Jakarta, Thursday (11/7/2024).
“Just waiting for it to run, hopefully the weather will always be good until the big day and nothing will be hampered,” said Sarah Deshita.
In an interview by Todaystage, Sarah Deshita as the Program Director of We The Fest and Argi Wibawa as the Brand Manager of Ismaya Live shared their experiences about how to find the best Asian artists through the years for We The Fest over the years.
“For We The Fest, our goal has always been to celebrate and showcase the incredible diversity and talent that Asia has to offer. Over the years, we have curated the lineups that not only reflect popular genres but also introduce audiences to emerging and established artists from across the continent.”
Sarah and Argi is also shared their excitement for finding Asian music, especially Korean music. “The most exciting is definitely Korean music. Actually, this year, there are many options that will surprise the audience.” said Sarah and Argi.
They are also said that over the years, We The Fest is a festival that serve many genre and persona in one place and the goals is for the audience to discover new music and experience.
“It seems like the whole process of looking at this lineup is like a puzzle, which ones are represented in terms of genre and persona. So in choosing artists, whether from abroad or from within the country, from Korea or anywhere else, there is actually still variety.” said Sarah Deshita.
Sarah also said that she already had plans for We The Fest for the next few years and the few lineup of artists that will be presented in Indonesia.
“For Korean artists, we already have a list that is really suitable for We The Fest, and also which ones are suitable for We The Fest this year or next year. The hope is that in the future, there will be more Asian artists because we think the best Asians are worth for the Grammy’s, so the channel must be introduced through festivals.” said Sarah on We The Fest Press Conference Thursday (11/7/2024).
Stay tuned for more updates only at todaystage.
Author: todaystage
Editor: clover
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